Prior to Investing in a Franchise, Interview Existing Franchisees

One of the most important steps in your journey to find the ideal franchise opportunity is what’s known as validation. Validation refers to the process of interviewing franchisees who have bought into a concept that you have expressed interest in. It is during the validation process that you gain the most insight into whether a […]

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Franchising through the Ages – A Generational Perspective

Times are changing and things are moving quicker than ever before, never has that been more evident than in the case of business ownership and entrepreneurialism. I don’t know about you, but I get confused about generational labels being used and what they actually mean, as if these labels weren’t confusing enough to keep up […]

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Meet Tracy Eaton -Director of Franchise Ready WA

1. Why did you join the Franchise Ready network?  I met Doug over 30 years ago during my McDonald’s career. I travelled to Sydney regularly to facilitate and present at McDonald’s top training course, of which Doug was also a trainer. Since then, I’ve been a business consultant and trainer across many industries, and worked […]

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Meet Tim Horbury -Director of Franchise Ready SA

1. Why did you join the Franchise Ready network? Owning a franchise business can be both rewarding and terrorising, I bought my first franchise in 2019 prior to relocating back to Adelaide after 12 years working in the sector in Sydney. My first franchise was bought with the knowledge that franchising was a great way […]

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IS FRANCHISING JUST BUYING YOURSELF A JOB?

Business Ownership versus Self-employment “Every business owner is self-employed, but not every self-employed person is a business owner.” —Doug Downer Around 16% of the world’s eligible working population get into business ownership, and they do this for several reasons: it may be to be their own boss, to take control of their life and future, […]

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THE FOUR-LETTER F-WORD

Have you got the guts? “I never get the accountants in before I start up a business. It’s done on gut feeling.” —Richard Branson I remember attending a sales training session where the facilitator posed the question, ‘Do we, as human beings, desire pleasure or the avoidance of pain?’ Having not heard that before, I […]

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Find, Keep and Grow the right customer

Marketing and Sales “Good marketing makes the company look smart. Great marketing makes the customer feelsmart”.– Joe Chernov. One of my clients has built a $10 million dollar business in just over 2 years with a marketing budgetof just $200 a week, and next year their business will turnover of more than $20 million dollars. […]

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The Importance of the Business Model and Systems

“Build systems within each business function, let Systems run the businessand people run the systems. People come and go but the systems remainconstant.”— Michael Gerber The Importance of the Business Model and Systems What came first, the chicken or the egg? Some may argue that a business needs to articulate thebusiness model first, and then […]

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