Find, Keep and Grow the right customer
Marketing and Sales “Good marketing makes the company look smart. Great marketing makes the customer feelsmart”.– Joe Chernov. One of my clients has built a $10 million dollar business in just over 2 years with a marketing budgetof just $200 a week, and next year their business will turnover of more than $20 million dollars. […]
IT’S NOT A BUSINESS, IT’S A WAY OF DOING BUSINESS
What Is Franchising? “With a franchise, you have someone who cares as much about the businessname and image as you do because they own it”—Jim Evanger WHAT IS FRANCHISING? Have you ever heard the term ‘disenfranchised’ and wondered what it meant? Every time I hearthat someone is disenfranchised, I cringe. It is used out of […]
The Importance of the Business Model and Systems
“Build systems within each business function, let Systems run the businessand people run the systems. People come and go but the systems remainconstant.”— Michael Gerber The Importance of the Business Model and Systems What came first, the chicken or the egg? Some may argue that a business needs to articulate thebusiness model first, and then […]
DELIVERING VALUE TO CUSTOMERS RELIES ON THE VALUES OF THE BUSINESS
“Price is what you pay. Value is what you get”.—Warren Buffett People talk about value all the time but what does it really mean and what does it mean in Business?There is a difference between value and values; both are important in business, but we should always start withour values in order to create value. […]
HAVE YOU GOT THE GUTS?
The 2020’s saw a significant change in the way we live and the way we do business and it got me thinking about how this has impacted franchising. The phrase 20:20 hindsight is relevant to the new world we are experiencing. This expression comes from the way people describe good vision. A person with normal, […]
What does it mean to be Franchise Ready?
Being Franchise Ready is relevant whether you’re considering franchising your own business or becoming a franchisee of someone else’s franchise network. Every business should be franchise ready. Not every business should or will become a franchise, but every business should be ready to franchise. This forces a business owner to systemise and remove the dependency […]
