People always need to eat, so a Food franchise has to be good, Right?
People think food businesses look easy. After all, we all eat, and lots of us cook food, so it shouldn’t be that hard. They look like businesses that practically anyone can operate and make massive amounts of money in. After all, everybody eats and drinks, right? How hard can it be to operate one of […]
IS FRANCHISING JUST BUYING YOURSELF A JOB?
Business Ownership versus Self-employment “Every business owner is self-employed, but not every self-employed person is a business owner.” —Doug Downer Around 16% of the world’s eligible working population get into business ownership, and they do this for several reasons: it may be to be their own boss, to take control of their life and future, […]
THE FOUR-LETTER F-WORD
Have you got the guts? “I never get the accountants in before I start up a business. It’s done on gut feeling.” —Richard Branson I remember attending a sales training session where the facilitator posed the question, ‘Do we, as human beings, desire pleasure or the avoidance of pain?’ Having not heard that before, I […]
Find, Keep and Grow the right customer
Marketing and Sales “Good marketing makes the company look smart. Great marketing makes the customer feelsmart”.– Joe Chernov. One of my clients has built a $10 million dollar business in just over 2 years with a marketing budgetof just $200 a week, and next year their business will turnover of more than $20 million dollars. […]
IT’S NOT A BUSINESS, IT’S A WAY OF DOING BUSINESS
What Is Franchising? “With a franchise, you have someone who cares as much about the businessname and image as you do because they own it”—Jim Evanger WHAT IS FRANCHISING? Have you ever heard the term ‘disenfranchised’ and wondered what it meant? Every time I hearthat someone is disenfranchised, I cringe. It is used out of […]
The Importance of the Business Model and Systems
“Build systems within each business function, let Systems run the businessand people run the systems. People come and go but the systems remainconstant.”— Michael Gerber The Importance of the Business Model and Systems What came first, the chicken or the egg? Some may argue that a business needs to articulate thebusiness model first, and then […]
HAVE YOU GOT THE GUTS?
The 2020’s saw a significant change in the way we live and the way we do business and it got me thinking about how this has impacted franchising. The phrase 20:20 hindsight is relevant to the new world we are experiencing. This expression comes from the way people describe good vision. A person with normal, […]
Franchising – It’s Child’s Play
Imagine having 380,000 more customers coming into your marketplace every year, with an existing marketplace made up of over 5 million existing customers. In Australia over 300,000 babies are born each year whilst New Zealand welcomes over 60,000 new babies each year, add to this the migration of children into these two countries of over […]
What does it mean to be Franchise Ready?
Being Franchise Ready is relevant whether you’re considering franchising your own business or becoming a franchisee of someone else’s franchise network. Every business should be franchise ready. Not every business should or will become a franchise, but every business should be ready to franchise. This forces a business owner to systemise and remove the dependency […]
