What We Do

We are an extension of your team

Franchise Ready helps you develop a complete, successful franchise system. Our goal is to develop your systems and make sure that you have the right materials to scale and grow. We do this cost effectively.

We have developed, launched, and supported over 50 franchise systems. We help businesses grow profitably to assist the business owner achieve their personal and business objectives.

We believe that every business should be “franchise ready” because it helps the business operate more effectively. Our process works for every business, whether you are a franchise or not yet.

We see ourselves like an extension of your team to help you grow and scale your business.

Our clients are either:

Emerging (Wannabe) Franchise

Franchising a business is an effective way to quicker growth.

A franchised business brings valuable assets such as a proven business model, an established system with strong training and support.

There’s a lot that goes into the creation of any business and even more if you want to franchise it.

We offer a complimentary Strategy/Discovery Session so we can determine if your business can or should be franchised or are there other models that you could consider growing your business.

We develop a full suite of tools including:

Established Franchisors

We work with established and mature franchise groups. We assist them with the delivery of services, support their executive and their teams and by running programs for their franchisees.

Some of the programs we offer to established franchisors include:


Buying a franchise will allow you to become self-employed, with a proven business system backing you. Franchise Ready provides you with the guidance to ensure you are making the correct decisions. The aim is to create a successful relationship between both the Franchisee and Franchisor, so that both can benefit mutually and achieve long term success.

We can assist with:

Join us! You will be in good company!

Read some of our success stories below:
  • Naked Foods
  • Milky Lane

ACT I - The Situation

Naked Foods Organic Health Foods was established to reshape the modern diet, shedding the unhealthy components weighing people down and holding them back. Founded in 2012 by entrepreneur Caique Ponzoni, Naked Foods sprung to life in local Sydney Farmers Markets, with Ponzoni soon realising there was a real passion and appetite from Aussies to eat better, be more informed and do their part to reduce their impact on the environment.

Naked Foods was a great little business that had grown to 8 retail stores in Sydney and had just started franchising, the business was run very lean with just the founder and 2 part time staff driving the growth. The founder wanted to grow the business to provide for his family and at some point, exit the business.

Customers loved the brand and Caique wanted and needed to expand and the best way to do that was through franchising but he needed a plan, some mentoring and some systems to help the business scale.

They had fantastic organic growth but had not documented their systems and business model and in order to grow through a franchise model they needed all the materials to ensure smooth operations and to assist as sales assets when it came to presenting the business opportunity to potential franchisees.

ACT II - Enters Franchise Ready

Caique was new to Australia, to business and franchising and he needed a mentor to help him navigate the challenges that came with being a franchisor and supporting his franchisees.

Most successful business owners do an amazing job building their businesses to a certain level and this is usually achieved by their hard work and most of their systems and processes are in their heads, in order to scale and grow these business owners need to document their business model and systems to enable them to step away from the day to day, working in the business so they can work on the business.

Being a franchisor is a totally different business model, to being the owner of the concept and business that was originally created and consequently these emerging franchisors need support in making that transition from business owner to franchisor.

We started working with Caique and Naked Foods in 2016 initially as the business coach and mentor assisting Caique with the creation and implementation of his strategy to grow the business. We would meet with him monthly in strategic sessions and compliment this with his attendance at mastermind meetings with other emerging franchisors where in a very structured manner each of the business owners would present a topic and receive feedback and advice on how they could deal with that particular topic.

We were available to Caique over the phone at any time and for special projects such as franchisee relations, recruitment of franchisees and key executives and site identification and leasing.

ACT III - Success As Franchisors

Over the first 18 months of working together the business grew from 8 to 21 stores and the business needed more help with advisory services and documenting the business model and creating the tools and resources needed to support the franchisees as it was difficult for Caique to personally support every franchisee and grow the business.

Franchise Ready created all of the systems, tools and resources that were needed to support the business and franchisees and enable Caique to take on the executive role as CEO focussed on business growth.

Working with Franchise Ready enabled the business to grow from 8 to 21 stores (163% growth) expanding from Sydney into 3 other states.

The monthly strategy sessions, phone support, mastermind meetings and special project work provided strong and experienced support and mentoring for Caique.

Featured on Channel 7 Kochie’s Business Builders

Caique successfully built a 21 store Franchisee Network, they saved over 30,000,000 plastic bags from the planet by selling health foods in bulk, generated over $60,000,000 in sales.

All of this work contributed to Caique being able to significantly increase his return, his salary and secure an equity business partner. That equity partner is one of the most iconic Vitamin Brands in Australia and Caique was able to successfully sell the entire business to them and in so doing set Caique up financially for his family and his ability to move into a new franchise business opportunity.

Creating the number 1 Hospitality brand on Social Media

ACT I - The Situation

Franchise Ready was contacted by a Sydney Franchising law firm that had been asked to give them advice about Milky Lane’s desire to franchise their brand. With one store at Bondi Beach, no systems or documented procedures but a huge following on Social media and with people travelling from all over Sydney to enjoy the Milky Lane experience, the lawyers believed there was something in this concept but they needed help with their strategy, documentation and business model.

What started as one person's dream to open a burger bar ended with a group of four guys opening Sydney's best burger experience in the iconic Bondi Beach. 

The plan with Milky Lane was to combine all elements that are required for a fun evening out with friends - the food, the service, the decor, the music and the atmosphere. They were not just a burger or a cocktail bar, they are a complete experience.

The business was successful, transforming a former restaurant doing $600k into a $3m business which created challenges with service and capacity as the restaurant and concept wasn’t designed for that sort of volume.

This was made even harder by not having documented systems and procedures that could ensure consistency and scalability. The four founders worked in the business. They needed to develop a model that wasn’t about them but about replicating the experience all over the world.

One of the founders had been a franchisee in other systems but had never been a franchisor nor had ever created a franchise business model and the other three founders were exceptional technicians in their area of expertise.

ACT II - Enters Franchise Ready

The business needed someone with franchising experience to develop the systems and develop the franchise model so it could be scaled.

We identified the market potential and what we would need to grow to that level and we then set about implementing our strategy and streamlining operations.

Many of the functions of the business were manual and included onerous tasks like a 12 hour ‘mis en place’ and preparation of most products in house, which was simply not scalable.

We set up supply chain and streamlined operations, so the model was profitable, scalable and franchisable,

Franchise Ready worked on the business model focussing on supply chain efficiencies, site identification, franchise recruitment activities and documenting every aspect of the business operations so a new franchise business owner could replicate the successful Bondi Beach business.

Franchise Ready recruited franchisees, identified and negotiated sites and then onboarded new franchise partners administering their training program and providing ongoing operational support.

ACT III - Success As Franchisors

After initial engagement the business was able to open the first two franchise restaurants within the first 6 months and then grew steadily to 12 restaurants, In the first half of 2021 the will grown to more than 16 restaurants, with master franchise territories sold in South Australia and Western Australia, the next step is international and the brand already has a number of interested parties.

“Working with Doug Downer from Franchise Ready changed the direction from our small restaurant into a national franchise company. Learning how to systemise our business processes to operate with higher profit margins and real scalability has led to the success that Milky lane is today.”

- Pete Haselhurst, Milky Lane Founder and Managing Director

As featured on Channel 7, Kochie’s Business Builder’s:

Milky Lane has won numerous national awards for its excellence in Hospitality, Franchising, Marketing and Social media.